Buzz4Good! Nonprofits + Marketing

November 12, 2022 - Making the most of your nonprofit's corporate sponsor

Michael Hemphill, Creator of Buzz Season 2 Episode 3

On today's Buzz4Good, creator Michael Hemphill previews the new "Construction Zone" exhibit at downtown Roanoke's children's museum, Kids Square, and shares lessons learned about engaging corporate sponsors to help fulfill a nonprofit's mission.

Don't just ask local businesses for sponsorship dollars. Align your nonprofit's mission with theirs! In creating its newest exhibit, Kids Square relied on the talent and expertise – in addition to funding – of The Branch Group construction firm and Carter Machinery to build the incredible interactive attraction.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.

People on this episode