Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Women Who Give: Why nonprofit philanthropy is powered by women
March is Women’s History Month and so on today’s show Buzz4Good creator Michael Hemphill features the work of two women’s philanthropies in Southwest Virginia – the Roanoke Women’s Foundation and 100+ Women Who Care New River Valley. Collectively, through what are known as giving circles, these two organizations are arguably having the biggest impact on nonprofits in the region.
One question in partcular we discuss: what is it about women that make them uniquely suited to creating and sustaining these funding organizations? Or put another way … men, where you at?
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
