At the start of the pandemic in spring 2020, fundraising events for nonprofits, like everything else, went all virtual. Since then, many if not most events have either stayed virtual or adopted a hybrid model that allows a nonprofit’s friends and fans to attend in person or online.
Buzz4Good host Michael Hemphill recently reconnected with Brooke Battle, a classmate at Birmingham-Southern College, who way back in 2012 started Swell Fundraising in Birmingham, Alabama. At the time … well, Swell Fundraising was ahead of its time when it came to helping nonprofits with virtual and hybrid events. Today, though, because of the pandemic and its lasting impact on community gatherings of any kind … Swell Fundraising finds itself in prime time.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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They’re not the rich and famous. They don’t run for office, preside over boardrooms, walk the halls of power. In a society seduced by celebrity and status … they have neither. Their capital isn’t financial, but social. Their profit comes not from the thing they sell, but from the good they do.
They are our nation’s nonprofits. The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.