Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Dying Well: Nonprofit hospice "is not a scary thing"
Nonprofits are often awarded grants for their work contributing to a community’s quality of life.
But how about quality of death?
Buzz4Good creator Michael Hemphill features Good Samaritan Hospice, which earlier this month received the largest grant ever given by Community Foundation Serving Western Virginia: $500,000 for the first hospice house in the region.
“Hospice is not a scary thing,” says Good Sam CEO Aaron Housch. “Hospice and palliative care is you choosing the way you want your final months to be, and in control of those the best you can, surrounded by the people you love and in the place you want to be.”
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
