Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Truth is Marching On: A nonprofit’s ongoing fight against the Confederacy
"It's always been like a slap in the face," says Glenna Moore about the Confederate soldier statue in front of the Franklin County, Virginia courthouse.
In honor of Black History Month, BUZZ creator Michael Hemphill talks with Moore and Cathie Cummins of the local NAACP, who have fought county officials in vain for years to remove the statue.
Now they've changed battlefield tactics and are applying for funding from a "Monuments Across Appalachian Virginia" grant that Virginia Tech is coordinating with money from the Mellon Foundation. If successful, the NAACP chapter will create new monuments to honor the 70 African-Americans born in Franklin County who served in the Union Army during the Civil War ... soldiers fighting not just for their country but for their freedom.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
