Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Creating ArtSpace in Roanoke, Virginia
For Roanoke, Virginia entrepreneur and philanthropist Ed Walker, economic development is as much about building community as it is building business.
Walker's latest project is his most ambitious ... and the most transformative in Roanoke's recent history: revitalizing an old 100-acre site comprising 20+ buildings totaling a million square feet just 1.5 miles from downtown into Riverdale.
On today's Buzz4Good, creator Michael Hemphill talks to Amy McGinnis, who is part of Walker's team working to redevelop Riverdale. Part of her work involves recruiting the Minneapolis-based nonprofit ArtSpace to transform part of the property into affordable housing and studios for arts-friendly businesses.
Her team hopes ArtSpace will select Riverdale as its first location in Virginia.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
