Buzz4Good! Nonprofits + Marketing

The Nonprofit TimeBank: Earning interest in connection

Michael Hemphill, Creator of Buzz Season 3 Episode 7

We’re often told that time is money. And in our economy, we value some people’s time more than others. Try paying an attorney or pro athlete the same as a teacher or artist.

But in the New River Valley of Virginia, there’s a nonprofit that values everyone’s time equally, regardless of their skills or education or expertise, as a way of building community and fostering human connection. The hour it takes John Smith to chop up a tree can earn him a hour of social media training from Julia Thomas ... or an hour-long bourbon tasting from Jack Wilson.

How – and why – does this all work? On today’s show, Buzz4Good creator Michael Hemphill shares some time with Lisa Garcia of the New River Valley Time Bank.

Michael also shares stories from the newest BUZZ television episode starring Salem Area Ecumenical Ministries and promotes the nonprofit fundraiser Shamrock Hill Run.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.

People on this episode