Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Buzzing about government partnership with nonprofits
Most local governments appreciate nonprofits' work, but keep them at arms' length when it comes to fundraising. Not so in Bedford County, Virginia, where its Parks & Recreation Department creates fantastic community events that directly benefit its nonprofit community.
On today's Buzz4Good, host Michael Hemphill talks with Lee Wittekind, Bedford County's Outdoor Events and Outreach Coordinator. On August 3, Wittekind is coordinating the inaugural Hairy Roubaix bicycle race to benefit Friends of the Bedford County Animal Shelter. He's also the driving force behind the Blue Ridge Bee Festival on September 14 in partnership with the YMCA of Bedford County.
As impressive as these events is Wittekind's willingness to partner with, and help, Bedford County's nonprofits.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
