Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Nonprofit "leaps" into creating equitable food and farming system
Buzz4Good creator Michael Hemphill checks in with a nonprofit that recently made a giant "leap" – pun intended – by opening a new market stocked with locally grown produce and foods in an underserved neighborhood in Roanoke, Virginia.
The mission of LEAP, or Local Environmental Agriculture Project, is to create an equitable food and farming system which prioritizes health and abundance by supporting community initiatives, markets, farms, and farmers.
LEAP's newest venture is a standalone market in Roanoke's West End community. Here to talk about the project is executive director Maureen McNamara Best.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
