Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Re-Building Black Community at Melrose Plaza
To kick off Black History Month, we are buzzing about Melrose Plaza in the historically African-American community of Northwest Roanoke. It's located in a once thriving Black neighborhood that was decimated in the 1950s and 1960s by discriminatory redlining and eminent domain.
Last time on our show, BUZZ creator Michael Hemphill talked with E.B. Smith, the new executive director of the Harrison Museum of African American Culture, which is considering a move from downtown Roanoke, Virginia, to Melrose Plaza.
Today Michael chats with Zenith Barrett, vice-president of advancement at Goodwill Industries of the Valleys, which is coordinating the $30 million Melrose Plaza project. Melrose Plaza will feature anchor facilities to create positive change and address the community’s most vital needs – affordable food, healthcare, education for adults, and financial independence.
