Buzz4Good! Nonprofits + Marketing

Buzzing about Melrose Plaza

Michael Hemphill, Creator of Buzz Season 4 Episode 12

On today's Buzz4Good creator Michael Hemphill buzzes about Melrose Plaza, Roanoke, Virginia’s new neighborhood center, which held its grand opening on July 31. The project, which began as a community conversation and research study, is now a transformative community initiative led by the nonprofit Goodwill Industries of the Valleys.

Hundreds of people from across the Commonwealth of Virginia helped cut the ribbon to the one-of-a-kind Melrose Plaza, which includes a wellness center, grocery store, cafe, adult high school, bank, public library and African-American history museum. Its mission is to revitalize a once-prosperous Black community decimated by urban renewal.

Listen to the inspiring leaders who have brought Melrose Plaza to life.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.

People on this episode