Buzz4Good! Nonprofits + Marketing
Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause.
Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!
Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.
Buzz4Good! Nonprofits + Marketing
Why Women Lead Nonprofits
Last time on Buzz4Good we celebrated Women’s History Month by talking with leaders of two giving circles — the Roanoke Women’s Foundation and 100+ Women Who Care NRV — about “Why Women Give.”
Today we continue this conversation by talking to women who lead nonprofits to find out about the nature and nurture that inspired their work. BUZZ creator Michael Hemphill talks with:
- Carol Young of Healing Strides of Virginia
- Ginny Ayers, Literacy Volunteers of the New River Valley
- Jodi Judge, Brain Injury Services of Southwest Virginia
- Lisa O’Neill, Angels of Assisi
- Melissa Woodson of Roanoke Area Ministry’s RAM House.
From their roles as mothers, and the role their own mothers played in their lives, to leading with their heart over their ego, and a belief in servant leadership, these women share some expected and surprising reasons why women are more inclined to lead nonprofits.
Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.
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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.
